Waikato Draught
Speights
Corona
A series of Inline Hockey/Ice Hockey jerseys I designed based off bottles of beer (with permission from Lion Group). In the community, the social league is often referred to as the "Beer" league, named after the post-game and training drinks - I thought it would be funny to make a series of jerseys based off this.
These jerseys were printed and worn for non-profit hockey tournaments.
The brand assets were not made available to me, so I had to recreate them from scratch into a vector format using the references that I could find. Using the beer bottles and classic hockey jerseys as a reference, I made each shirt to make it look like we were wearing the label.
