Illustrated by Maithily Tulaskar
Animated by Kunal Munj
The characters were required for a Diwali campaign for the ITC brand Nimyle
which is an eco friendly and anti bacterial floor cleaner.
The narrative follows the USP of the product of being eco friendly, pet friendly and anti bacterial and plays out 3 episodes through animations where we show the main characters ( Laddu and Mani) getting ready for Diwali festivities on the floor like many Indian households do.
The narrative follows the USP of the product of being eco friendly, pet friendly and anti bacterial and plays out 3 episodes through animations where we show the main characters ( Laddu and Mani) getting ready for Diwali festivities on the floor like many Indian households do.
Working Process
Character design
Seven characters were established with the kid being the main mischief maker
Storyboarding
The next step was to map out how the characters were going to play with the script so a storyboard was made to aid the animation sequence.
FINAL ANIMATIONS
