A design system that feels as dynamic, bold,
and fun as the platform’scontent and formats, while ensuring that it feels
as fresh and relevant as YouTube today.
and fun as the platform’scontent and formats, while ensuring that it feels
as fresh and relevant as YouTube today.
Our system showcases our Creators, artists, and speakers in
a sophisticated light, and allows us to use movement as a means to
bring the audience along our linear journey.
a sophisticated light, and allows us to use movement as a means to
bring the audience along our linear journey.
CORE ELEMENTS
LOGO
The Ramadan Moment logo is the signature of the visual identity.
It’s closely tied to the YouTube masterbrand, and has been optimized for
different sizes and backgrounds so that it always appears
sharp and legible.
The Brandcast logo has been updated 2023 to optimize for spacing and legibility. Use it on all major marketing components like the website and invite, and at the start of your event.
COLOR APPROACH
The Ramadan Moment brand builds from black and white, introducing gradients as our color accents. This creates a sleek and premium look that matches the energy of the show.
Our system contains a primary and secondary palette. Our primary palette is mature and reserved, used to elevate frames while our secondary palette is expressive and is used to bring energy to layouts.
The Ramadan Moment brand builds from black and white, introducing gradients as our color accents. This creates a sleek and premium look that matches the energy of the show.
Our system contains a primary and secondary palette. Our primary palette is mature and reserved, used to elevate frames while our secondary palette is expressive and is used to bring energy to layouts.
GRADIENT AS ACCENT
GRADIENT AS HIGHLIGHT
TYPE APPROACH
Typography is a core component in the Ramadan Moment visual ID.
It not only serves as the voice with which we communicate, but it also becomes a visual graphic device that can be used to add texture and energy to the brand system.
Using type as texture helps bring energy and scale to a layout.
Do’s and don’ts for typography treatments
EMAIL TEMPLATE
GRAPHIC ELEMENTS
Our brand system consists of the following key graphic elements
which will be recurring throughout the show.
which will be recurring throughout the show.
