Case study
CHALLENGE
While Hong Kong is quick to embrace new technology, one thing remains unchanged - the culture of cash. Nearly 70% cite they are unfamiliar with digital banking platforms. So how can we create a new money culture that blends the best of both the physical and digital worlds?
IDEA
HSBC created money culture, where money and pop-culture comes together to help locals adopt digital banking habits on top of their physical banking needs. HSBC introduced the first-ever DuoVerse concert with 2 of Hong Kong’s hottest musicians, demoing how seamless living and banking in both the digital and physical world can be using the enhanced HSBC Mobile Banking app.
EXECUTION
Inspired by the digital and physical benefits of HSBC’s Mobile banking app, HSBC created a LIVE and metaverse concert that encouraged learning and usage of the app. Leading up to the DuoVerse concert, people learnt from the pop-stars the features through music and an entertainment series. Using the app also became a cool new habit since concert tickets were only available to those who use them regularly.
Launch film
The metaverse design concept was inspired by the cyberpunk aesthetics made famous by Blade Runner and Tron etc.
The live performance was captured with motion suits and streamed live to the metaverse stage in real time.
People could interact with the celebrities avatars in the metaverse with their own avatars.
Key Visual
Key Visual
Stage design
Ticket design
Agency: Saatchi & Saatchi / MSL | Executive Creative Director: Christopher Lee | Creative Director: Huey Wong | Creative Director: Kevin Lai | Art Director: Kristin Chung | Copywriter: Kawa Wong
