SENSKIO - Branding & Visual Identity
ECH Creative Agency is honored to have the opportunity to cooperate in designing a new brand identity for a high-end perfume brand Saigon-based. SENSKIO is a new brand born with a passion for perfumery and an ambition to create unique scent products with Vietnamese historical and cultural origins, using 100% natural and eco-friendly ingredients.
The initial goal of our project was to design an identity with a minimalist style, unique, elegant, easy to remember, modern, memorable, and especially the premium feeling required of a luxury brand. Firstly, we conceptualized and sketched more than three design concepts with completely different typefaces and logo concepts design. The finished design concept at the present time is a full set of images with a minimalist style, consistent system, and high applicability, suitable for target customers and the new brand orientation.
Client: SENSKIO CO., LTD.
Agency: ECH Creative Agency
Account Manager: Huyen Tran
Creative/ Art Director: Roy Vu
Concept Co-Developer: Viviane Trinh ( SENSKIO )
Creative Assistant/ Designer: Roy Vu, Dong Luong, Toan Lam
Font Designer: Matt McInerney, Pablo Impallari, Rodrigo Fuenzalida, Wei Huang
3D Modeling & Visualization: Phong Le
With minimalism as the main theme, it is not surprising that we use white and black as the main color in this brand identity palette. Besides, the dark shade of blue is also chosen by us to express the uniqueness and reinforce the brand identity system to become more distinctive and memorable.
We also demonstrate a consistent identity across different customer interactions and environments, such as on product packaging and label. This delivers clear and competitive brand power. The design of the product box is that we use black, hard paper with silver foil embossed, our first idea is that the box can be reused for many different purposes, can be used to display or store products as such as watches and jewelry.
