Build a B2B brand that customers love & competitors envy!
The goal of this book is simple: to deliver as much value as we can to anyone considering a rebrand or working within brand and marketing. If we can deliver a single nugget of insight or a complete and clear path to rebranding success, we’ve reached our goal.
Amazon Best Seller Status in 24 hours!
What is “Conquer Your Rebrand”?
The most complete brand-building playbook you’ll ever read. It addresses why B2B branding matters and, more importantly, the actionable details of how to do it. Know how to prepare and what to expect when embarking on your rebranding journey. Learn to recognize and avoid common pitfalls. Discover what matters most in your agency partner, how to plan for your brand rollout, and everything in between.
In this book, I pull back the curtain on every step of the branding process, including a tactical, practical breakdown of everything we've learned over a decade in the branding trenches.
What qualifies me to write this book?
I'm the co-founder, partner, and CEO of Focus Lab and Odi, two global B2B branding agencies helping B2B companies connect with customers while leading their industries. Past and current clients include Marketo, Salesloft, Zuora, Braze, Outreach, LaunchDarkly, Twilio, Adobe, ASAPP, Luminate, Netflix, Shopify, and many others.
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Behind the scenes look at some personal book signing ✍️
