AssetFloow is a portuguese SaaS startup that helps retailers to understand the behavior of their clients through their movement inside the store, without the use of cameras or sensors. Powered by  a sophisticated behavioral AI algorithm, which only uses receipt and product location data as inputs, AssetFloow empowers retailers to enhance operational efficiency and elevate decision-making in crucial areas like product assortment, new product recommendations, and strategic promotions.

We partnered on a rebrand, from concept to execution across every business asset.
This rebrand was sparked by a simple yet powerful idea — to turn the double O’s in their name in an infinite symbol. This icon embraces their message;where the AI technology seamlessly integrates conventional store heatmaps with an everlasting loop of testing and decision-making. Their most convincing feature, thought, is the fact that this technology does not invade anyone’s privacy: no sensors, no cameras, no devices.
Every asset of the new identity carried this message. The new branding — confident, clear, transparent — embraces an accessible tone of voice. A collection of graphic icons, illustrations and imagery were created with the purpose of illustrating this revolutionary technology.

No sensors. No cameras. No devices.
AssetFloow's new logo, tone of voice, and overall identity embody a vision for the future – a future where innovative technology and ethical practices converge to redefine the retail landscape.