Praga Salon is one of the most well-recognized beauty salon in Colombia. Since its opening, Praga has been the go-to place for the most influential individuals and those who truly care about their hair. As the business grows and achieves success, competition emerges, making differentiation crucial. Fortunately, Praga is a well-established business, so our challenge was to extract and expand the elements that make them unique. Collaborating with the Praga team, we created a high-end brand that conveys their extensive knowledge and experience, translating into reliability for their customers.The new branding was launched with the renovated salon in Bogotá, followed by Medellín and Cali.
THE SCIENCE AND ART OF COLOR
Hair color holds great significance at Praga; they take it very seriously, utilizing techniques and high-quality products refined over the years. However, all that expertise means nothing without a skilled stylist.
Hair color holds great significance at Praga; they take it very seriously, utilizing techniques and high-quality products refined over the years. However, all that expertise means nothing without a skilled stylist.
MANY THANKS
To Paulina and all the Praga Salon team.
To Paulina and all the Praga Salon team.
KUDOS
To Grafito Studio for translating the brand into an incredible place.
To Mateo Soto for the stunning pictures."
To the incredible invade.design team including Sebastian Jaramillo for making this project come to life.
THE WORDMARK
Our goal was to create a wordmark that retained the spirit of the original while also feeling fresh and new. We designed custom letters inspired by the elegant curves of hair, resulting in a perfect fit for every application.
Our goal was to create a wordmark that retained the spirit of the original while also feeling fresh and new. We designed custom letters inspired by the elegant curves of hair, resulting in a perfect fit for every application.
THE BRANDMARK
Once we had the wordmark ready, it was a matter of translating the same ideas into a compact, fluid, and more natural "P."
Once we had the wordmark ready, it was a matter of translating the same ideas into a compact, fluid, and more natural "P."
