Promotional flyer for a new nightclub.
When the blue acetate sleeve is removed, it reveals a hidden wild side.
It unfolds to show some brief information about the club, providing the website at the bottom for further details. The aim was to minimise the information provided in order to arouse curiosity and word of mouth marketing.
It unfolds again to reveal a calendar of upcoming events.
It finally unfolds into a large poster of the original image. At night (when the nightclub is open) the poster glows in the dark, revealing secret illustrations reminding the viewers to 'unleash their inner animal'.
Published in Playful Graphics: Graphic Design that Surprises
http://www.amazon.co.uk/Playful-Graphics-Graphic-Design-Surprises/dp/8415967748
http://www.amazon.co.uk/Playful-Graphics-Graphic-Design-Surprises/dp/8415967748
Women of Graphic design
http://womenofgraphicdesign.org/post/127484121947/ana-curbelo-london-unleash-your-inner-animal
http://womenofgraphicdesign.org/post/127484121947/ana-curbelo-london-unleash-your-inner-animal
