BRIEF:
Push-up the new “Conto Yellow!” product by CheBanca! moving along the yellow-ness mood
of the “I giorni più gialli dell’anno” and “Tira fuori il giallo che c’è in te!” campaigns.
THE PRODUCT:
Conto Yellow” by CheBanca!
A financial product that combines a remunerated current account with a special account
for credit instruments and a cash card for online payments.
IDEA:
- Conto Yellow! The bank account that gives you 3 different reasons to change your bank.
- Conto Yellow! The whole yellow in one bank account.
Following the typical yellow-ness by CheBanca! we realized a lively and colorful campaign focused
on the “three-in-one” concept, moving from the essence of this product.
So a yellow Gene Simmons look-alike become a three-guitar player, the table tennis game engages three players at the same time and many other skits underline the completeness of the product.
Spot 30"
Spot 15"
Executive creative director: Federico Pepe, Stefania Siani
Creative director: Davide Fiori, Valentina Amenta
Art director: Matteo Segat
Copywriter: Giovanni Coviello
