The theme was from Past to Present and into the Future. Since Levi’s takes pride in the durability and timelessness of 501 jeans, we’ve decided to introduce it through the juxtaposition of the contrasting old statues and modern Levi’s jeans. Implying that despite Levi’s being around since 1853, the jeans they sell are durable and timeless, withstanding the test of time. The jeans they sell are a suitable fit that has transcended throughout the years.