For those who love McDonald's, summer only means one thing: Summerdays.
With a refresh of the 2022 campaign, the new offers on the app were sponsored with an even fresher and catchy language. An integrated campaign started from the creativity in the app
and then expanded to social media channels, digital platforms, TV, and radio.
CREDITS
Agency: Leo Burnett Milano
Digital Creative Supervisor: Michele Cireddu
Art Director: Arianna Perrone, Aldo Gemma
Junior Art Director: Martina Busacca
Senior Copywriter: Francesca Amadasi
Junior Copywriter: Daniela Tria
