Logo & Branding Exploration for OSU Coconuts.
OSU Coconuts is a street food retailer and provider of health foods. Renowned for their exceptional food quality, they operate stalls in various popular locations, including Brick Lane, Broadway Market, and numerous other pop-up spots throughout the year.
At the heart of their brand lies a strong focus on martial arts and the profound values associated with Japanese ethos. OSU Coconuts is committed to empowering its customers not only through wholesome food choices but also by cultivating a resilient mindset. In addition to their core business, they have a sister company that proudly sponsors martial artists.
Embodying their brand essence, the acronym OSU stands for 'Over Stand Us'. OSU is often used as a shortened version of the Japanese term "Oss", which is a popular martial arts greeting or affirmation. It is a term that can convey respect, determination, and acknowledgment.
Our aim was to create visuals that not only embody the company's values but also exude a sense of joy and excitement. These designs will be showcased across a range of platforms, including stall signage, food packaging, social media, merchandise and beyond.
