YEAR 2023
CLIENT Electro
ROLE Web design & development

Electro is a Greek company that provides energy-saving solutions on an industrial scale. Active for over 42 years, their services range from power electronics and electrical equipment to industrial automation, catered by a highly skilled team of engineers. We were asked to restructure the existing website and give it a brave refresh, visually and verbally.

Electricity is associated with the blue colour due to the blue glow emitted when the electrically charged particles that compose atoms are moving at speeds faster than that of light. Blue is also connected to innovation, sustainability and a bright future. The Electro website couldn’t be anything but blue-washed, dotted with details that refer to electrical parts such as resistors, capacitors and diodes.