BI Builder (Business Intelligence Consultancy)
Logo, Business Package, Website Design
BRIEF:
Redesign the branding and website to make it look more edgy and hi-tech and at the same time reflect the company’s belief in an organic growth through its open and friendly approach and reliable nature.
Redesign the branding and website to make it look more edgy and hi-tech and at the same time reflect the company’s belief in an organic growth through its open and friendly approach and reliable nature.
SOLUTION:
The design uses complementary colours and organic forms to portray the adaptive nature of the company in dealing with diverse challenges. The typeface conveys the reliable character of the company.
Colours: Aqua Blue, Fresh Orange, Charcoal Grey
Pacific Diagnostics Lab
iPhone / Android App
BRIEF:
Design the User Interface of an iPhone App for a diagnostic lab.
MarkOne (IT / BPO)
Logo & Identity Design, Marketing Material, Corporate Communication, Website Design
Logo & Identity Design, Marketing Material, Corporate Communication, Website Design
BRIEF:
Who says Blue is the Technology color? Let’s do it in Red!
Who says Blue is the Technology color? Let’s do it in Red!
SOLUTION:
Red is chosen over the conventional Technology Blue as the color to highlight MarkOne’s assertive approach in providing solutions for complex IT/BPO challenges. Its character is reinforced with the use of red imagery, black & grey elements and words that are derived from MarkOne’s philosophy and work culture.
Mindscape (Retail Technology)
Logo & Identity Design, Marketing Material, EDM, User Interface, Website Design
Logo & Identity Design, Marketing Material, EDM, User Interface, Website Design
BRIEF:
Re-brand the ERP Solutions Provider
Re-brand the ERP Solutions Provider
SOLUTION:
Distinct yet similar identities are created for the company, the product and the blog. Vibrant complementary colors depict the highly adaptable and essential nature of the services provided in the fashion/retail technology domain.
Xcallibre (Digital Products)
Marketing Material, EDM, Corporate Communication
Marketing Material, EDM, Corporate Communication
BRIEF:
Keep it clean and simple.
Keep it clean and simple.
SOLUTION:
With only a week in hand, the designs were created keeping the brand essence of simplicity and uniqueness of the Digital Pen and the technology associated with it.
Effone/Koila (Information Technology)
Logo & Identity Design, Marketing Material, Website Design
Logo & Identity Design, Marketing Material, Website Design
BRIEF:
Brand and design web presence of the company and its products.
Brand and design web presence of the company and its products.
SOLUTION:
Clean and simple look is given in tune with EffOne’s philosophy of efficiency and simplicity. Conceptual imagery is used to highlight and simplify various sections in the website.
Orangetip (Retail Design Studio)
Logo & Identity Design, Website Design
Logo & Identity Design, Website Design
BRIEF:
Let the work speak for itself.
Let the work speak for itself.
SOLUTION:
Logo is redesigned to reflect the minimalist attitude of the architects who form Orangetip.
Full screen images are used to showcase work and bring it into focus. A warm color palette speaks about the team behind the hard work.
Imagining Escher (Art Exhibition)
Logo & Identity Design, Outdoor Advertising, Book Cover Design, Product Design
Logo & Identity Design, Outdoor Advertising, Book Cover Design, Product Design
BRIEF:
Provide branding and media design solutions for an art exhibition of MC Escher.
Provide branding and media design solutions for an art exhibition of MC Escher.
SOLUTION:
Creating an identity for a renowned artist requires more than just an adoption of his style. The grid from Escher’s famous lithograph “Print Gallery” is extracted and used to derive the identity for the exhibition. Targeting mainly art enthusiasts, the supporting media also reaches out to students and teachers, projecting the exhibit as a fun and educational event.
Typography (Concepts)
Magazine Concept, Event Poster
Magazine Concept, Event Poster
BRIEF:
Use typography to create a design magazine concept and a design event promotion.
Use typography to create a design magazine concept and a design event promotion.
SOLUTION:
The title “white Space” is conceived keeping in mind the importance of white space in creating effective design and typographic solutions. Printed in two colors, black remaining constant and the second color changing with each issue.
The poster is designed using simple type and basic colors to create visual interest.
Nanotechnology (Book Design)
Concept, Layout, Typography
Concept, Layout, Typography
BRIEF:
Design a book on Nanotechnology.
Design a book on Nanotechnology.
SOLUTION:
A pure typographic solution is adopted to further strengthen the principle of Nanotechnology. The characters are added and rearranged to form the hierarchy within the book. The subject of the book is transformed into the title of the book and through further steps into the immediate topic on a particular page.
Knowledge Learning Corporation (Preschool & School-Age Education)
Learning Aids: Workbooks, Activity Books, Posters, Board Games, Flash Cards, Teaching Guides
Corporate Communication: Annual Reports
Learning Aids: Workbooks, Activity Books, Posters, Board Games, Flash Cards, Teaching Guides
Corporate Communication: Annual Reports
BRIEF:
Create and develop various learning aids for pre-school and school-age learning.
Create and develop various learning aids for pre-school and school-age learning.
SOLUTION:
A distinct illustration style is developed to capture the emotions and behavior of pre-school and school-age children. The style is helpful in putting across different concepts in Phonics, Spanish and Math with ease by use of bright colors and friendly shapes.
Kara4Kids (Preschool Education)
Logo & Identity Design, Learning Aids, Marketing Material, Corporate Communication, Website Design
Logo & Identity Design, Learning Aids, Marketing Material, Corporate Communication, Website Design
BRIEF:
A pre-school should be a happy place.
A pre-school should be a happy place.
SOLUTION:
Children’s enthusiasm is captured in the bright bubbles and happy shapes. Emphasis is on visual language to simplify the communication.
The Doenuts (Children’s Book)
Illustrations, Story, Layout
Illustrations, Story, Layout
BRIEF:
Write and illustrate a children’s story book.
SOLUTION:
A story about friendship, it is written and illustrated to motivate as well as entertain children. The illustrations are rendered in water colors and crayons to further bring out the playfulness of the story.
Write and illustrate a children’s story book.
SOLUTION:
A story about friendship, it is written and illustrated to motivate as well as entertain children. The illustrations are rendered in water colors and crayons to further bring out the playfulness of the story.
Arvind Brands (Retail)
Product Photography, Catalogs, Marketing Material
Product Photography, Catalogs, Marketing Material
BRIEF:
Product catalogs for corporate sales and private labels of Megamart.
Product catalogs for corporate sales and private labels of Megamart.
SOLUTION:
With a purpose of its own, each catalog is shot and designed in a specific manner. Corporate Sales Catalog is theme oriented. Colt catalog emphasizes the detailing and the washes. Cherokee highlights the range depth and width. Whereas, Ruggers catalog provides complete detailed information of a particular style, be it fabric, size, wash, count and construction.
Arvind Brands (Retail)
Store Front Design, Visual Merchandising In-Store Communication, Fixture Design
Store Front Design, Visual Merchandising In-Store Communication, Fixture Design
BRIEF:
Ramp up the look and feel of Megamart - a discount store, into a department store.
Ramp up the look and feel of Megamart - a discount store, into a department store.
SOLUTION:
To break away from their old discounted look, the large format Megamart stores are transformed with use of grand entrances, high ceilings, bold messages and minimalist graphic treatment. Big and bold - the brand color is used to its advantage to draw in customers. These stores are present in cities like Bangalore, Chennai, Pune and Thane.
Hypercity (Retail)
Store Front Design, In-Store Communication, Signages, Fixture Design
Store Front Design, In-Store Communication, Signages, Fixture Design
BRIEF:
Revamp the signages - indoor and outdoor. Everything looks too white!
Revamp the signages - indoor and outdoor. Everything looks too white!
SOLUTION:
Reverse branding on black is suggested and implemented. The brand colors stand out better and are able to attract customers more. In-store signages are color coded and made more flexible and easy to change as required.
Central (Retail)
Logo & Identity Design, Visual Merchandising, In-Store Communication, Image Branding, Illustrations
Logo & Identity Design, Visual Merchandising, In-Store Communication, Image Branding, Illustrations
BRIEF:
Conceptualize and create specialized category areas in Pune store.
Conceptualize and create specialized category areas in Pune store.
SOLUTION:
Home, OMG (gifting ideas), Top Buys (impulse buying) and Babyworld are named, conceptualized and branded individually. Category areas are planned, supporting retail graphics are designed, appropriate imagery is selected and in-store communication is developed to give a complete shop-in-shop look and feel.
Forum Value Mall (Event)
Logo Design, Outdoor Advertising, Press Advertising, Event Collateral
Logo Design, Outdoor Advertising, Press Advertising, Event Collateral
BRIEF:
The shopping festival needs to be vibrant and should be celebrated.
The shopping festival needs to be vibrant and should be celebrated.
SOLUTION:
The HABBA in vernacular language is a local fair targeting the immediate vicinity (in this case Whitefield, where the mall is located). Colored triangle flags, fireworks and sunbursts are used to lighten up the mood and create a celebratory feel.
Vanitha Ayur (Personal Care)
Logo & Identity Design, Marketing Material, Packaging
Logo & Identity Design, Marketing Material, Packaging
BRIEF:
Re-branding and packaging design for an ayurvedic product with age-old roots and belief in nature.
Re-branding and packaging design for an ayurvedic product with age-old roots and belief in nature.
SOLUTION:
Sourced from ayurvedic all natural raw materials, Vanitha Ayur is re-branded to give fresh, close to nature feel. The packaging reflects the ayurvedic essence in the products. Targeted towards common man, the value becomes obvious on the packaging itself.
Javani (Skin Care)
Logo & Identity Design, Marketing Material, Packaging, Photography
Logo & Identity Design, Marketing Material, Packaging, Photography
BRIEF:
Brand and design collateral for a skin care product with Indian roots and marketed in the US.
Brand and design collateral for a skin care product with Indian roots and marketed in the US.
SOLUTION:
Javani - Hindi for “eternal youth” is targeted mainly towards spas and skincare specialists. The identity is a promise to offer rejuvenation and replenishment to one’s skin. With a calm waveform in the back, the logotype is a reminiscent of the Hindi script. The waterdrop image is used consistently to emphasize the feeling of replenishment.
Alternative Edge (Landscaping)
Logo & Identity Design, Branding
Logo & Identity Design, Branding
BRIEF:
Create an identity for a home owned business dealing in concrete landscape edging and garden curbs.
Create an identity for a home owned business dealing in concrete landscape edging and garden curbs.
SOLUTION:
Alternative Edge was looking for an identity that will make them stand out from its competitors. A cross sectional diagram of a curb is incorporated in the logo giving it an edgy and contemporary look. The grass green and the concrete grey represent their expertise in handling diverse tasks.
Trance (Home Linen)
Logo & Identity Design, Marketing Material, Packaging, Website Design
Logo & Identity Design, Marketing Material, Packaging, Website Design
BRIEF:
Create an identity for a family run home linen brand and provide design support across media.
Create an identity for a family run home linen brand and provide design support across media.
SOLUTION:
Soft, dreamy, comfortable are some of the words that pop up when you see Trance Home Linen. Inspired by the cotton bud - the identity, website and packaging are designed to further enhance the experiences of comfort.
Fabindia (Artisan Retail)
Concepts, Art Direction, Styling, Graphic Design
Concepts, Art Direction, Styling, Graphic Design
Identities, Marks & Logos
