Sol de Janeiro Lettering Summer Ad Campaign
2023
In April 2023, I had the opportunity to participate in an exciting project for Sol de Janeiro's summer campaign. The campaign was launched in different regions, including North America, Latin America, Asia, and Europe, with the aim of promoting the brand and being used in pop-up shops.
One of the project's main objectives was to create letters that would fit seamlessly within the proposed layout for Sol de Janeiro's summer campaign. We wanted to convey the feeling that these letters were handmade and artisanal, adding an authentic touch to the brand. Additionally, we aimed to make them "juicy" and fun, reflecting the vibrant and captivating spirit of Sol de Janeiro. I made all the letters starting the sketches in Procreate and then vectorized them in Illustrator.
This project holds a special place in my heart because of my admiration for the Sol de Janeiro brand and its global presence. Seeing the letters we created appear in pop-up shops around the world was incredibly rewarding. The teamwork with Ashley Dionne (Art Director), Paula Flocke (Graphic Designer), and Rodrigo Burdman (Creative Director) was essential to the success of the project, and I'm so proud of it.
The last pop-up photos were taken by Pop Up Mob company with the photographers Andrew Valdivia and Samara Mousmar (check out their amazing job too!)
