Light, crunchy and versatile, Gran Pavesi Sfoglie are the savory snack you can't do without.
For this reason, not finishing them all immediately can be a real challenge even for who knows very well culinary tests, aka the winner of Masterchef 12, Edoardo Franco.
We find Edoardo in the kitchen in a situation worthy of a pressure test:
try to create a snack for friends with a single Sfoglia left.
How did he find himself in this situation? The “fault” of the Gran Pavesi Sfoglie,
so irresistible that our Edo couldn't help but brush (almost) all of them.
In these three video pills we show how Edoardo thought he could get away
with "solving" this problem with a clever Masterchef move.
To complement it all, we've also come up with a series of social paid contents and pre-rolls
but yes we know: nobody likes ads. The solution? There isn't but Edo, in his own way, wants to try to convince users to wait until the end and have a tasty break.
Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti
Creative Directors: Davide Labò & Luca Riva
Head of Content: Ludovica D’Aquino
Senior Art Director: Luca Poldelmengo
Senior Copywriter: Elisabetta Cavanna
Social Media Manager: Sumeya Bendebka
Digital PR Manager: Vittoria Caron
Client Director: Elena Panza
Account Director: Silvia Ghiretti
Account Manager: Alessandra Masseroni
Integrated Production Director: Matteo Pecorari
Producer: Irene Taverna
Junior Production Coordinator: Francesca Di Donna
Head Of Physical Production: Simone Raddi
Post Production Supervisor: Seba Morando
Post Producer: Miriam Ottina & Silvia Brigoli
Video Editor and Motion: Niccolò Gobbi
Director: Claudio Gallinella