Yume
Visual Identity

An izakaya-style fine dining space located at the heart of Denpasar, Bali: Renon. Focusing on graphic element, we translated the concept of "dream", which the actual meaning of the word "Yume" in Japanese into a various illustrations of cranes. The custom-type identity itself remains to be clean, clear readability.




Yume; means "dream" in Japanese.

A visual identity that focuses in graphic element that is inspired from Japanese national folklore: Senbazuru. In some stories, it is believed that the paper cranes must be completed within one year and they must all be made by the person (or group of people) who will make the wish at the end.

A crane that symbolizes hope, and dream.





Location: Denpasar, Bali, Indonesia
Design Discipline: Visual Identity
Scope of works: Art Direction, Printed Matter, Digital Design

Project Manager & Photographer: Sazha Busha
Photographer: Thomas Irsyad
Graphic Designer: Efi Nur Handari
Copywriter: Lyn Etha




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Yume
Published:

Yume

Published: