Amazon Prime Day Campaign - VFX

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Our team at Media.Monks had the privilege of contributing to the Amazon India Prime Day campaign, #sachmeintoomuch.

Garnering over 45 million+ views across social media and broader broadcast channels in a short span of time, this campaign captivated the attention of India. Multiple videos were part of this campaign, and here we provide a brief VFX breakdown and insights from the project to highlight the exceptional work our talented team put together.

To expedite the process and streamline the workflow for both the on-set and post-production teams, we opted for on-set CG pre-visualization using LiDar Scan.

We performed a 3D scan of the entire set, capturing numerous assets, maps, and HDRIs prior to the shoot. As a result, we were able to swiftly recreate a virtual set that mirrored the actual dimensions and appearance, enabling us to create style-frames throughout the shoot. This approach benefitted the production team and actors by allowing them to interact more realistically with the Amazon Mascots in each scene. It also provided a better understanding of their placement. Moreover, it assisted the post-production team as they could work within a real set environment for the VFX.

Amazon x MediaMonks

Director - Kishore Iyyar (Nirvana Films)
Executive Producer - Ranjan Bhowmick
Director Of Photography - Kartik Vijay

Chief Content Officer - Azaz Haque
VFX Supervisor - Taranveer Singh
VFX Producer - Riddhi Iyer
VFX Artists - Srajal Mandwal, Nikhil Barmase
FX - Aditya Varadhi
Animation Lead - Santosh Kumar
Animation - Mohit Khatri, Anshuman Dhyani
Rigger - Ekta Dixit
Modelling - Deeksha Deo

Thank you