We transformed the mobile fonts along with the iconic reader logo into a modular medium to create our campaign for the Bogotá International Book Fair, where by varying their size, thickness, and color, we conveyed the essence of the fair's roots, expressing the 35 years of this mega event in Colombia, where each typography became stories, fables, histories, and documentaries.
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Chief Creative Officer: Juan José Posada
Chief Executive Officer: Jorge Serrano
Executive Creative Director: Juan Cárdenas
Creative Director: Oscar "Palomo" Muñoz
Art Director: Juan David Lucero
Copywriter: Camilo Garzón
Graphic Designer: Juan David Lucero, Alessandra Capote
Final Art: Adriana Reyes - Jorge Leiton - Ruben Fonseca - Gerardo Tique
Townhouse Postproduction: Andrea García - Cristian Garzón
Account Director: Angely Romero
Account Executive: Mary Benavides
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