Fiordifrutta - Rigoni d'Asiago

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Fiordifrutta

Rigoni di Asiago is an Italian family production that has become a company that combines tradition, innovation and respect for nature.

We had the pleasure to work with Dmind on the new ad campaign of Fiordifrutta, a high-quality product line by Rigoni di Asiago, including organic fruit jams.

Yummy stories

Starting from the claim “Il gusto delle cose buone” (the taste of good things), we focused on portraying the jar with different styles and backgrounds, including elements from nature and the animal world.

The jar and the fruit are always the main characters in the spotlight, as we take the viewer into this wonderful production chain.

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Fruit on stage

From a good harvest comes good fruit. We imagined green fields, with great farmers in an healthy environment.

We really took care of the colors and shapes of the trees and natural elements, in order to make them look as vibrant as Fiordifrutta’s identity.

A good story

As our story comes to end with some gorgeous butterflies as a delicate tribute to nature, another one is about to begin: the one set in real life, where a mum and her son are enjoying an afternoon snack together, with Fiordifrutta.

We explored a lot of concepts and ideas, including the jar made of bread, but of course some didn’t make it, but we’re glad with the final result we achieved.