This project was a D&AD 2014 brief. For this brief I worked in a group with Mark Phillips and Ryan Allan. The brief was to create a 25 second ident for DCM and to literally show how cinema feels. Our concept was "Movie Moments". The core idea behind this was when people visit the cinema and see a movie that they enjoy, people tend to act like their favourite characters or use quotes from the movie in their everyday lives. This concept allows the viewers to have a chance of being in an ident by creating a short 7 second clip of a "Movie Moment" set in a real life situation.