I am thrilled to present my latest branding project, entirely dedicated to the techno culture. I invite you to dive deeper into my vision, which combines musical, visual, and emotional elements to create an unforgettable experience for electronic sound enthusiasts.
This project’s heart is the logo, serving as the brand's centerpiece. Inspired by the pulsating rhythm of techno music, I have created a dynamic pattern that reflects the energy and uniqueness of this genre. Through a minimalist approach, the logo is both contemporary and timeless, perfectly capturing the essence of techno culture.
The key visual features neon colors and bold patterns that encapsulate the atmosphere and incredible emotions associated with techno music. By harmonizing abstraction, intense colors, and dynamic lines, I aim to immerse viewers in the world of exhilarating sounds and dance-floor ambiance.
The color palette used in branding has been carefully selected to convey the diversity and intensity of techno culture. Dominant colors include two shades of black, deep greens and yellows, intense oranges and purples, and vibrant red, all reflecting this music’s enigmatic aura and pulsating heartbeat, reminiscent of raves.
Not forgetting the fans and enthusiasts of techno culture, I have created an exclusive line of merchandise. The merch, including t-shirts, backpacks, and iPhone cases, serve as perfect ways to express love for techno music and engage with the Techno Black community.
I have also incorporated my analog photographs, captured using a Lomography Colorsplash camera with colorful flash, into the project.
The YouTube channel and Spotify playlist are vital points of contact with the Techno Black community. By consistently utilizin branding identity, create a cohesive experience for the audience, offering them not only exceptional music but also an aesthetic journey.
