ROMA
Buenos Aires, Argentina. 2022
BRAND & CONCEPT
ROMA is a century-old bakery with a focus on artisanal production and signature pastries. We worked on this rebranding, highlighting the family history of three generations of bakers and their Italian-Argentine origin, as well as an expansion that introduced the pastries of the great local chef Fabio Mandia. We created an identity that mixed classic and modern, evidencing the combination of the craft and tradition of the Italian panettone and the contemporary influences of international pastry.
SCOPE OF WORK
CREATIVE DIRECTION, ART DIRECTION, BRANDING, MESSAGING, GRAPHIC DESIGN, PHOTOGRAPHY
Creative Direction Ufficio Studio
Graphic Design Crista Bernasconi
PH Betania Raíz
PH Assistant Alan Roskyn
Art (Product Images) Liliana Cameroni
Food Styling Pauli Mas, Marcela Raíz
Models Julieta Enriquez, Sofía Noceti
Graphic Design Crista Bernasconi
PH Betania Raíz
PH Assistant Alan Roskyn
Art (Product Images) Liliana Cameroni
Food Styling Pauli Mas, Marcela Raíz
Models Julieta Enriquez, Sofía Noceti
