Montfort Capital is building a future where private credit is accessible to everyone. They needed a bold identity to match their bold vision.
Montfort came to us with a blank slate: A nameless portfolio of companies making private credit accessible to investors. Our challenge was to create a unifying brand that felt trusted, timeless, and familiar, while establishing itself as a modern disrupter to an archaic industry.
It was clear from the start that bringing together these disparate pieces required more than just a name and a logo.
So we began to imagine Montfort not as a brand, but a destination. A world of aspirational spaces, powered by smart investing decisions, that invite you to step inside and create your own stories.
Inspired by broadsheets, ledgers and reports, digital touchpoints give a nod to the physical, creating a cohesive brand experience whether you’re on a boat or in the boardroom.
