Battat Toys is a family owned business that's been established in 1897. The goal for this year was to rework the brand image to a more modern and simplistic style.

It was requested that I focus mainly on the character design after our layout design was being approved.

In the initial phase, I made a variety of neutral characters that could fit with the brand image. Once the choice was made, I made a few more iterations for the chosen character: Round Buddy.

After multiple hats for the Round Buddy... he is finally approved and will be found on all of Battat Toys' product coming out soon. 

Update: he is now officially launched on the Amazon stores (US / CAD)!