After MILO Breakfast promotion, a little happy accident happened: the collectible card became a thing among MILO kids and they want to collect the cards even more than the prizes. So MILO decided to develop a full cards deck along with the rules so kids can play card game with each other.
And to promote for the cards, MILO decided to animate 3 characters (with the brand trademark sports: basketball, football & skateboard) to show the energetic spirit of MILO.
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CREDITS
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Client: Nestle MILO Vietnam
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Agency: Ogilvy Vietnam
Creative Team: BJ Galinato, Binh Ngo, Minh Ngo
Client Solution Team: Tra My, Hau Pham, Nhu Y
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Character design: Viet Max
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Production House: Sunday Morning
