KYVETIN
The champion of animal skin health.
Kyvetin's biopolymer technology is the perfect blend of science and nature, developed to provide unparalleled protection and regeneration to irritated animal skin.
The basis of our work to position Kyvetin was extensive market research, complemented by deep insights from pet owner interviews and accompanied product testing. This initially led to the strategic orientation of the brand as well as the brand name: Kyvetin.
In a further step, this strategic foundation was made visible through design elements: colour selection, typography, illustration, packaging concepts, visuals and product presentations are used specifically to address pet owners emotionally, but at all times create a balance of seriousness and fun to pay tribute to Kyvetin's claim and innovative character.
In terms of communication, we developed the product benefits, key USPs, emotional messages as well as informative copy and translated them into engaging touchpoints such as packaging, ads and social media.
All the building blocks were finally incorporated into the powerful design of a modern and dynamic online shop that expresses closeness and seriousness and at the same time ensures high-performance conversions.
