In the last few years, Sanremo has radically changed. It became more topical, digital and interactive.
So, to keep up with this new festival identity, Spotify decided to change itself too.
So, to keep up with this new festival identity, Spotify decided to change itself too.
To create a stronger connection between Spotify and Sanremo, the design system leaned into interactivity
and in a more digital and pop way to visualize festival identity elements.
5 new iconic Sanremo playlists covers that combined 3D flowers shapes in 6 different colors
with a more appealing palette.The brand identity was designed to live organically on every media platform, from social networks to outdoors. Moreover, a dedicated in-app experience that gave to the fans the chance to make and share their Sanremo podium prediction in a very playful way.
Agency: Dentsu Creative
Chief Creative Officer: Riccardo Fregoso
Executive Creative Director: Maurizio Tozzini
Creative Directors: Stefano Tunno, Gianluca Nucaro
Lead Art Director: Giacomo Putignano
Lead Copywriter: Emanuele Greco
Motion Graphic Designer: Nicolò Frontini
Design: Nicolò Frontini
