Brand eco-gadget made with coffee waste

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Product design

HENRY & CO. srl

Challenge

Did you know that every year Autogrill serves more than 100 million coffees in Italy?

This time the challenge is to find a solution for the waste that all these consumptions create and our goal is find a way to give a second life to this coffee.

Result

Thanks to the principles of the circular economy, coffee finds a second life of use, becoming a new material for everyday objects.

Wascoffee® is part of the group’s sustainability programme in an ecodesign philosophy to minimise the impact on the environment.

Wascoffee presents itself as a green material, easily disposable – representative of the 3 Rs of sustainability: Reduce, Reuse, Recycle. The mantra of Henry & CO..

Thanks to the collaboration with CMF Greentech, HENRY & CO. has been able to follow the birth and evolution of this revolutionary Made in Italy circular economy project.

SDGs