ONP – Visual Identity

OSIEDLE NATURA PARK | VISUAL IDENTITY

— Close to nature, close to the city

— Blisko natury, blisko miasta

Osiedle Natura Park is a brand that strives to build a housing estate that provides a safe place for its residents. The estate is based on values such as peace, calm and harmony - all of this surrounded by nature.

The goal of the brand is to build like own home, it puts emphasis on every element and uses proven solutions that bring the best results. It doesn't test - it gives certainty.

My main task was to create a friendly, coherent and unique image that would stand out among the competition on the local market. The aim of graphic activities was to build a message that evokes associations with modernity, peace, space and nature. In other words, using elements that can positively affect the acquisition of contacts and the visual increase in the value of the investment, as well as expanding awareness of the existence of a new developer.

Logo & Visual Identity — 2021-22

The concept of the logo is based on simple and strong mental and emotional associations with nature. The logo was created by combining the recognizable symbols of a tree with elements of nature, enclosed in a round shape that symbolizes fullness and unity.

To maintain consistency with the marketing strategy of the brand, I gave the visual identification a minimalist, light and friendly character. At the same time, emphasizing the main values of the brand, which are: nature, greenery, space, peace and intimacy. Thanks to the appropriate selection of colors and the use of rounded shapes, referring to round tree branches and the logo, I managed to achieve the desired effect. The entire visual statement was built around these elements, focusing the client's attention on the main benefits.