A lot of destination marketing has a tendency to follow the same formula. A pretty montage with a nice song or a stirring voiceover. But we wanted to do something a bit different for Tourism Nova Scotia. We still needed to highlight the variety of activities and experiences—and emphasize how the province is shaped by the sea—but we wanted to do it while having some fun and telling a story.
Client: Tourism Nova Scotia
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Not today sailor!
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THANKS FOR WATCHING FOLKS!
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Agency: m5 Halifax - Client: Tourism Nova Scotia - VP: Tyler MacLeod - Executive Creative Director: Damian Bonse - Creative Director: Adam Sterling - Art Directors: Juan Felipe Arango / Ryan MacHardie - Copywriter: Mary Collier - Account Director: Chloee Sampson - Production Company: Accomplice Content Supply Co - Photographer: Dean Casavechia / Acorn Art / Dave and Sky
Halifax / Nova Scotia / Canada
2023
