TRiO is a grant-funded program that encourages middle- and high-school students to continue their education through afterschool programs. The program features campus tours, the opportunity to explore various college courses, tutoring, and assistance with the college application process.

 

Starting with a blank slate, the design of this introductory brochure needed to be dynamic and engaging if it was to reach the target audience. Bright colors and relatable images set the groundwork for this piece. Simple but updated typeface with headers set vertically adds dimension while ensuring legibility.

 

This initial branding is carried throughout TRiO's marketing efforts, including posters, flyers, and social media postings. All communications were created in Spanish and English to serve the target market.