Brief: Beat the Cheats is an ICICI Bank initiative against fraudsters.
LinkedIn campaign:
Scamming is a full-time job for those who do it. So why not use LinkedIn to promote their accomplishments while educating people? We create Fraud Academy's LinkedIn page and fake profiles of employees who update their daily accomplishments, their work milestones, and the whole deal. And ICICI Bank shares them to warn people of fraudsters.
Comic - Carousel Posts
Our protagonist is beating fraudsters so we made 'Sin City' style comics where we educate people about new frauds while keeping it entertaining.
WhatsApp Bot:
Let's be honest, brand promotions on WhatsApp suck. But what if we could educate people on different frauds and turn it into a game?
