DROP
"MORE THAN A FASHION TREND, A LIFESTYLE"
BY ALEXANDREROCHA1909
COVER AND CONTENTS.
Typography: thin strokes and italics giving the idea of speed and the new, even with a more chic and delicate look of the font
Main Color: Blue for power and confidence about our product
Elements: Psychedelic, representing youth and anticipation for what is to come
JORDAN.
Typography: Heavy highlighting the name of the sneaker collection
Main color: Red, Chicago Bulls color (team Jordan played for)
Elements: Ramifications due to the city of Chicago being surrounded by the Mississippi River basin
NIKE KOBE.
Typography: Heavy highlighting the name of the sneaker collection
Main color: Yellow, specific color of the Los Angeles Lakers (team that the star played for) and main color of the tennis represented
Elements: Texture representing the skin of a snake, nickname the player had "Black Mamba"
AIR MAX 95.
Typography: Heavy highlighting the name of the sneaker collection
Main color: Blue and Purple, with contrast to the sneaker's gray
Elements: Wave, characteristic of tennis design
AIR MAX 90.
Typography: Heavy highlighting the name of the sneaker collection
Main Color: Green, with the sneaker highlight
Elements: Clouds, giving the idea of "stepping on clouds", Nike's proposal for Air Max comfort
AIR MAX TN.
Typography: Heavy highlighting the name of the sneaker collection
Main Color: Black, main color of sneakers
Elements: Shoe design inspired by a whale's tail, while side details were created with palm trees and ocean waves in mind
