Background: 50% Indians suffer from gum problems. However, most of them are unaware that they're affected by it.

The Ask: As India's Gum Expert, how can Vicco Vajradanti make people aware about gum health?

The Solution: 2.3 crore passengers travel in Indian Railways every day. For most of them, brushing happens on platforms and in trains. We leverage this opportunity to educate people about gum health.