Social Nuts 2019
Visual Identity
MR LEE
The main goal of this project was to create a brand identity for an Asian cuisine restaurant in Egypt that would break away from the traditional stereotypes associated with Asian food in the country. We achieved this by using a vintage design direction and simple illustrations, which gave the brand a fresh and modern feel. The vintage design references the rich history of Asian culture, while the simple illustrations make the brand more accessible and engaging to a wider audience. The overall effect is a brand that is both unique and inviting, and that stands out from the competition.
For the logo, we created a mascot that portrays an Asian chef with a feisty character that will engage with audiences on social media. The mascot is designed to be fun and engaging, and will help to promote the brand in a unique and memorable way.
