Objective
The client needed a small yet effective logo to represent their talent agency which could be seen and easily identified at the bottom of an actors head shot or business card among the competition within the talent community.
Stratagey
Since the agency was a new and budding business looking for an edge over it’s competition in the bay area we suggested naming it Falcon and using the maltese falcon as it’s logo since the book and classic movie both originated from San Francisco. The classic story based on a real statute and legend makes it public domain and the art work was manipulated enough to represent the classic we all know with out copping it in any manner.
