Hajj Building Blocks Toy

DEENBLOCKS™ Pilgrimage to Makkah Building Blocks Toy

Toy Design & Development, Branding

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Welcome to the world of DEENBLOCKS™, where imagination and spirituality combine to create a truly unique building blocks toy experience. DEENBLOCKS™ Pilgrimage to Makkah Building Blocks Toy is a one-of-a-kind educational toy that introduces children to the sacred journey of Hajj.

While designing, it was my goal to incorporate Islamic heritage and values into innovative and meaningful toys, in order to inspire young minds and foster a deep understanding and appreciation for the Hajj pilgrimage, one of the five pillars of Islam.

In order to allow children to embark on their very own Hajj adventure, I incorporated into my design each iconic landmark of the journey, such as the Kaaba, the hills of Safa and Marwa, the symbolic stone throwing pillars, and more. With over 250 individual pieces, children can construct and recreate key landmarks, fostering fine motor skills, problem-solving abilities, and creativity.

To elevate its potential as a powerful educational tool, I also designed an interactive step-by-step guidebook, carefully crafted to provide age-appropriate information about the rituals, significance, and history of Hajj. Through building the set, children encounter and engage with interesting "did you knows" as they build with their hands, expanding their knowledge and deepen their connection to the spiritual journey.

Whether used individually or in group settings, this toy encourages cooperative play, cultural understanding, and the exploration of religious traditions. It is my firm belief that the DEENBLOCKS™ Pilgrimage to Makkah Building Blocks Toy has the power to create lasting memories and instill a sense of pride in our Islamic heritage.

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Client — TAKVA
Task — Toy Design & Development, Branding
Designer — Meryem Chin, Singapore

Marketing Launch Ad Video- Storyboarding, Copywriting & Video editing