A hunting products e-newsletter that grew from 2000 members in Nov. 2008 to over 70,000 verifiable customer emails gathered organically by 2011. Responsible for editorial, creative, brand adherence and copywriting. Managed growth of customer email database. Found direct correlation between each E-news launch to web traffic spikes; doubling traffic with every launch. Google Analytics reports proved the value of this communications tool month after month. Average opens 35%.