Platform A trade campaign
Art direction, concept, design
Art direction, concept, design
In 2007 AOL Media Networks abruptly bRather abruptly in 2007, AOL Media Networks became Platform A and there was a terrible need to communicate to the marketplace what the brand meant and what the company offered. This campaign's primary message was: "Platform A has your audience - our sites are part of their lives and our platform can help you reach them." The concept and design turned the "Platform" into an iconic glowing cube. The campaign lasted nearly a year and was the basis for the website and other trade collateral.
