Gaze Beyond / Seamless Pattern / August 2022
This colorful landscape illustrates my personal view of life in a peaceful Finnish town that is surrounded by forests and lakes. The pattern was originally made for Kontiolahti town in Finland as a pattern design competition entry.
The design features the most well-known nature sights and cultural heritage of Kontiolahti town, such as: the Kontiolahti wooden church, Lake Höytiäinen, Pielisjoki, the Biathlon skiing track, and the endangered järvilohi in Laurinvirta area.
To me, this Finnish town has a dynamic personality. It is peaceful yet vibrant. I have enjoyed beautiful everyday life in this town such as mushroom foraging, skiing, swimming in lakes etc. All these experiences gave me the inspiration for this design.
I studied Textile design at Aalto University, Helsinki and I have previously worked in the destination marketing domain. These combined experiences helped me to approach this design not only from an artistic perspective but also from a business and marketing perspective. While creating this design, the key idea is to develop a marketable pattern design for Kontiolahti for place branding.
Digital communication
Charter bus
Hotel interior
Restaurant table deco
Souvenir
Souvenir T shirt
Mail box
