Tommy Hilfiger // Summer Sale
Role of Designer while at Media.Monks Netherlands (Adapt.Monks team)
Scope: Informing users of the Summer Sale through Performance Max Campaigns Images, Search Image Extensions and Affiliates campaigns.
To be served on Google Search, Shopping, Youtube, Display and Discovery placements and also 3rd party websites and apps with the intent of informing users of the Summer Sale.
Concept: Brushstrokes that intensify as the sale progresses.
More brush strokes and more vibrant colours.
Task 1: Use clients' assets to create banners following brand and campaign guidelines. Maintain consistent look across all performance channels.
Task 2: Use clients' assets to create Social formats (FB/IG/Youtube) following brand and campaign guidelines. For this task we also had to include localised copy for different markets.
