Providencia, in addition to being a sugar brand, also protects biodiversity through various actions. That's why, for International Earth Day, we wanted to raise awareness about our endangered species through three graphics designed with stereograms that showcased only a habitat without animals. This aimed to urge people that if they didn't help protect the environment, no matter how much effort we put in (like viewing a stereogram), we would no longer be able to see or detect any animals.
Did you get to see them? No?
Well, thank you anyway for watching
GREY Colombia
Chief Creative Officer: Juan José Posada
Chief Executive Officer: Jorge Serrano
Executive Creative Director: Juan Cárdenas
Creative Director: Oscar «Palomo» Muñoz
Account Director: Mónica Cano
Copywriter: Camilo Garzón
Art Directors: Charles Andara, Oscar «Palomo» Muñoz
Planner Director: María Fernanda Morales
Account Executive: Valentina Peralta
Chief Executive Officer: Jorge Serrano
Executive Creative Director: Juan Cárdenas
Creative Director: Oscar «Palomo» Muñoz
Account Director: Mónica Cano
Copywriter: Camilo Garzón
Art Directors: Charles Andara, Oscar «Palomo» Muñoz
Planner Director: María Fernanda Morales
Account Executive: Valentina Peralta
