Teclab




Teclab® | Rebranding

Presenting the New Teclab: Building Success on a Strong Foundation.

Teclab, a construction services company, come to us to share their vision of revitalizing their identity and bringing it into the modern era, so we embarked on a transformative journey to unleash the full potential of the Teclab brand.

With a deep understanding of the construction sector’s evolution, Teclab recognized the considerable innovations in materials, systems, and elements utilized in project execution. As experts in their field, they understand the vast range of chemical products available in the construction industry, each with its unique properties, their differentiating factor lies in their unwavering commitment to using the finest materials, adhering to stringent quality standards, and fostering strong client relationships based on trust and reliability. These principles form the bedrock of their brand, distinguishing them as a reliable and respected partner.

Collaborating closely with the Teclab team, we embarked on a comprehensive rebranding process to bring their image into the modern age. Guided by their vision, we crafted a refreshed logo and iconography, incorporating the essence of Teclab’s rich heritage while infusing it with a contemporary touch. Drawing inspiration from the strength and durability found in engineering and architecture, we employed angled elements that resonate with stability and resilience. Embracing the layers and composition of flooring materials, we created dynamic patterns that span various applications. Complemented by a sophisticated typographic style and clean illustrations reminiscent of architectural plans and precise line drawings, the overall brand system exudes a sense of structure, modernity, and innovation.

The result is a brand that stands confidently in the present, honoring its roots while embracing the possibilities of the future. Teclab’s reimagined identity positions them as a forward-thinking industry leader, ready to take on new challenges and excel in today’s ever-changing business landscape.Teclab’s successful rebranding journey is a testament to their adaptability and commitment to staying at the forefront of the industry. Their unwavering dedication to delivering the highest standards of quality, customer commitment, and innovative solutions ensures that they remain a trusted partner for corporations seeking excellence in housing and construction.








Design Completed: February 2023 - Client / Teclab 
Location / Lima, Perú
Art Direction / Oswaldo Pescador - Logo Design - Brand Identity - Motion Design / Paula Gómez de la Torre - André Meiggs Romero  - Illustrator / Ricardo Cunyas - UX/UI Design / Sebastian de la Guarda - Agency / Henri Barrett Studio ®
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Let's work together - hola@henribarrett.com
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Teclab
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