Le piantagioni del caffè
People at Fluid Specialty take coffee seriously and creating a video for their Firenze store was a real pleasure. To understand their everyday process I booked a seat on their virtual flights to coffee estates around the world and I had the chance to take some friends along for the ride. We observed them tasting and choosing the best beans and, back in Italy, they got down to business, roasting the beans just right and making decisions on how to blend them.
I loved the challenge to illustrate believable characters and to match the general mood of their visual identity. Plus, this project was a total coffee crash course for me! I learned so much about the world of specialty coffee along the way.
Credits
Client: Specialty People
Art-direction and marketing strategy: IDEA Food & Beverage
Illustration: Francesca Milani
Animation: Francesca Milani, Hellen Amorim Macedo, Filippo Maisano
