GoFoodie creates new, at-home business owners, that serve authentic home cooked takeaway food for people in their community.
Vision
Empowering and supporting people to create flexible food businesses with little hassle for personal fulfilment and practical purposes.
Customer positioning
For foodies who want new food experiences and authentic and healthy alternatives to standard takeaways.
Result
Through consultation and process of critical thinking and conceptualisation, we delivered an authentic and approachable identity. We drew inspiration from the formation of the letters within the customised typeface and circular shapes, related to home cooking, such as pans and cooker hobs. Hand drawn illustrations were created to add to the feeling of warmth and ease that fitted the business model they were promoting.
Find out more about this project and other projects at tenfathoms.co.uk
