Toyota Crown Launch

IRAQ | TOYOTA CROWN

LAUNCHING CAMPAIGN

This car Model is known for its cultural connection with Iraqi society, and sentimental meaning to many generations, first of which, it has been known as the long life car in the country in the last 40 years in Iraq and it has been called several lovely names, names come from the deep side of the street and the relationship between the user's emotion, memories and the stabilities of the car through all this decade.

campaign Launch Campaign toyota iraq tvc Photography key visual car launch event mastervisual Toyota crown

Iraq is a land rich in religious diversity and historical roots. The country serves as a testament to the coexistence and intermingling of various faiths throughout its history. Additionally, Iraq is home to ancient religious communities, such as Christians, Yazidis, Mandaeans, and Sabians, who have preserved their distinct beliefs and traditions for centuries.
this variety made the challenge big in our brainstorming to create a mutual point between all this parts to find mutual thing and relate it with automotive campaign.

TEASER

We will be shooting historical locations without the Crown and write sentimental phrases in a vintage style typography that will be taken as snippets from the documentary.
Such as :

"فخامةٌ إستمرّت لأجيالٍ"
"هي إرثٌ من الذكريات"

"عراقة تظهر بادق تفاصيلها"
"أسطورةٌ تعودُ من جديد"

As for the reveal for the above teasers, we will be shooting the same locations but with the
All-New Toyota Crown centering them, using the campaign’s slogan and old deq language.

TEASER CINAMOGRAPH

Adding some old music and make some motion and cinamograph effect will add more flash back feelings to the

campaign and it will touch the people feelings in the Middle East as they are all emotionally.

Documentary

Short movies | Stories

We shooted three documentaries to show the car's history from real until now users of the vehicle,

and we gave them all the freedom to story-tell their stories in the beautiful and emotional street language to give it the real feelings and make it factual documentaries from the Iraqi street.

LAUNCHING EVENT

Invitation card Design

The invited people were almost vip people so we tried our best to reflect classy materials and specific unique color that shows a hint of the car's new color. and we tried to use the same DEQ language to show the identity of S.U.V. to reflect these details as a language for the complete campaign that speaks the old decades.