The Mad Ad – Visual Identity

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THE MAD AD | VISUAL IDENTITY

→ Mad means insanely effective
→ Mad znaczy szalenie skuteczny

The Mad Ad is a company existing since 2019, which specializes in conducting marketing audits, creating marketing strategies and marketing services.

The agency is committed to consistent marketing activities that develop the business of their clients and will create a positive image for customers' brands. Brand identity tends to cross borders. The new image should manifest creativity, self-confidence, professionalism and optimism.

The new visual identity departs from the classic image of the brand and heads towards the future, bringing a new quality of aesthetics. The new minimalist logotype was created by using typography alone. The bold version of the sans serif font emphasizes modernity and gives the brand self-confidence. The fluidity, energy and creativity of the company are emphasized by soft, free and unconventional shapes that give the brand its authentic character.

The yellow color plays a dominant role in visual identification, emphasizing creativity, energy and positivity. The accent color is turquoise, which symbolizes creativity, energy, openness and confidence. Both black and white are just subtle additions to the main color scheme, of which yellow is the leading color.

The brand tries to convey a modern and dynamic image, and the visual identity reflects an attractive concept that shows the company's desire to adapt to the prevailing trends.

I created the logotype and visual identity based on the company's vision and philosophy.

Logo & Visual Identity — 2022