In the modern world, we are trying to find or return this balance through various practices or products with which we can get out of the unstable state of flow, feel the balance and state of complete unity between activity and situation.This feeling is very similar to when you swim for a long time. You enter a state where you no longer feel tired, extraneous thoughts do not overcome you, you are fully concentrated, your body is floating
We literally interpret the feeling of weightlessness through the image of a floating package. Products like floats balance on the surface of the outer carton. Capsule - Premium natural skincare and spa products for every body. The brand's products focus on the themes of relaxation and balance.
art direction & design — Oksana Paley, Jane Berezhna
visualization — Andrey Kuzmin
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